creative technology FOR FASHION & RETAIL, POWERED BY DISRUPTORS.

We are connected to a global network of early stage retail and fashion technology companies. We have built one of the most far reaching and focused scouting operations. We combine this access with our own creativity and extensive development track record to build tomorrow’s shopping experiences.

OUR MISSION

We identify new digital products and solutions by searching for them within the global fashion and retail technology ecosystem. We sit between the corporate and early stage technology worlds. We power corporate innovation through this external access and our creativity.

OUR Services

We offer a range of services which we combine in an individual manner to deliver against the specific challenge set by our client:

Talent and Culture

We empower internal resources with access to external talent and thinking. We help to build agile teams adopting the latest start-up techniques.

Creative Technology

We build on advancements offered by external teams to ideate new experiences that meet customer needs and forge new business models.

Innovation Strategy

We align new opportunities and the latest market trends to help you to define your individual strategy and future proof your enterprise.

Development

We provide additional development resources as required to build enterprise specific needs and address integration challenges.

Market Scouting

We offer access to one of the largest networks of disruptive fashion and retail technology together with their talented founding teams.

Route to Market

We support the pilot through its roll out phase to scale, including securing long term tenure and partnership opportunities for our clients.

3523

RETAIL TECH STARTUPS

SCOUTED TERRITORIES

RETAIL CATEGORIES DISRUPTED

What Makes Us Different

We focus solely on fashion and retail disruption. We have spent more than five years curating the best early stage technology companies and their founders from across the globe. We scout this new talent pool and work with them on behalf of our clients to deliver new digital experiences. We add our creativity and pursue a journey of collaborative innovation between an established corporate and the more nimble startup.

Retail experience

Formerly, founders of ASOS Ventures.

Technology entrepreneurs

Over 25 experience building and scaling technology businesses.

Global talent network

One of the largest collections of early stage fashion and retail disruptive technology companies.

Creative technology success

Multiple products developed from visual search to virtual reality.

Technology venture capital

Numerous completed transactions and venture experience.

SEEKING NEW DIGITAL EXPERIENCES FOR FASHION AND RETAIL

We provide the bridge between the best disruptive digital talent from around
the World and the corporate need for innovation.

GAMIFICATION MEETS ASOS

The spark behind Coded Futures comes from our founder, Daniel Bobroff’s own story. After a unique career of over 20 years as the global pioneer of in-game advertising and a developer of over 100 video game properties, achieving over 50 million unit sales and numerous chart topping hits, he went on to create and run ASOS Ventures, the venture capital division of the World’s leading online fashion retailer, during which time he met thousands of disruptive startups.

Our vision for the future of retail and fashion stems from our view that immersive digital worlds and addictive interactive experiences are achievable and increasingly the minimum expectation of “digitally native” millennial and Gen-Z customers.