From Digital Advertising to Interactive Entertainment, FashionTech, The Digital Store and Artificial Intelligence, we have spent 30 years helping define new categories, building innovative businesses and creating markets before they become obvious.
WAS OBVIOUS
CATEGORY
COULD BE YOURS.
AND CATEGORY BUILDERS
BUILD
COMES
NEXT.
From Digital Advertising to Interactive Entertainment, FashionTech, The Digital Store and Artificial Intelligence, we have spent 30 years helping define new categories, building innovative businesses and creating markets before they become obvious.
Was Obvious
Category
Could Be Yours.
For people building before the market catches up.
Coded Futures works best with founders, investors and leadership teams facing the exciting but uncomfortable moment when the opportunity is real, but the category is not yet obvious.
Founders
You are building something that does not fit neatly into an existing category and need help shaping the proposition, narrative, positioning and commercial opportunity.
Investors
You are evaluating emerging categories and want an experienced operator's perspective on where markets are heading and what makes an opportunity investable.
Leadership Teams
You are navigating a major market shift and need practical thinking, strategic clarity and execution experience.
For people building before the market catches up.
Coded Futures works best with founders, investors and leadership teams facing the exciting but uncomfortable moment when the opportunity is real, but the category is not yet obvious.
Founders
You are building something that does not fit neatly into an existing category and need help shaping the proposition, narrative, positioning and commercial opportunity.
Investors
You are evaluating emerging categories and want an experienced operator's perspective on where markets are heading and what makes an opportunity investable.
Leadership Teams
You are navigating a major market shift and need practical thinking, strategic clarity and execution experience.
Outcomes,
Not
Consultancy.
Clear engagements designed to create momentum, sharpen the story and turn emerging opportunities into commercial action.
Category
Creation
Sprint
A focused sprint to define the market, positioning, customer narrative and commercial opportunity.
Positioning
Investor Story
Founder
Advisory
Ongoing strategic support for founders who need senior judgement across product, growth, story and partnerships.
Accountability
Monthly Advisory
AI
Building AI-powered products, agents and businesses before the market becomes obvious.
Roadmap
Prioritised Use Cases
Investor
Market
Read
An external perspective on whether a category, founder or proposition has the ingredients to become meaningful.
Market View
Investment Memo
Outcomes,
Not
Consultancy.
Clear engagements designed to create momentum, sharpen the story and turn emerging opportunities into commercial action.
Category
Creation
Sprint
A focused sprint to define the market, positioning, customer narrative and commercial opportunity.
Positioning
Investor Story
Founder
Advisory
Ongoing strategic support for founders who need senior judgement across product, growth, story and partnerships.
Accountability
Monthly Advisory
AI
Building AI-powered products, agents and businesses before the market becomes obvious.
Roadmap
Prioritised Use Cases
Investor
Market
Read
An external perspective on whether a category, founder or proposition has the ingredients to become meaningful.
Market View
Investment Memo
Markets We
Helped Create.
From Digital Advertising and Interactive Entertainment through FashionTech, The Digital Store and Artificial Intelligence, we've spent more than thirty years helping define emerging categories before they became mainstream markets.
Digital Advertising
Created one of the UK's first specialist digital advertising agencies and helped pioneer in-game advertising, connecting brands with audiences long before digital media became dominant.
Interactive Entertainment
Built and operated game development studios in the UK and France, creating chart-topping titles across PlayStation, Xbox and Nintendo that collectively sold more than fifty million units.
FashionTech
As Co-Founder and Investment Director of ASOS Ventures, helped define the FashionTech category and backed technologies reshaping the future of retail.
The Digital Store
Worked with retailers and technology businesses pioneering RFID, mobile commerce and connected store experiences that transformed how physical retail operates.
Artificial Intelligence
Today we help founders and leadership teams build AI-powered products, agents and businesses before the market becomes obvious.
Markets We
Helped
Create.
From Digital Advertising and Interactive Entertainment through FashionTech, The Digital Store and Artificial Intelligence, we've spent more than thirty years helping define emerging categories before they became mainstream markets.
Digital Advertising
Created one of the UK's first specialist digital advertising agencies and helped pioneer in-game advertising, connecting brands with audiences long before digital media became dominant.
Interactive Entertainment
Built and operated game development studios in the UK and France, creating chart-topping titles across PlayStation, Xbox and Nintendo that collectively sold more than fifty million units.
FashionTech
As Co-Founder and Investment Director of ASOS Ventures, helped define the FashionTech category and backed technologies reshaping the future of retail.
The Digital Store
Worked with retailers and technology businesses pioneering RFID, mobile commerce and connected store experiences that transformed how physical retail operates.
Artificial Intelligence
Today we help founders and leadership teams build AI-powered products, agents and businesses before the market becomes obvious.
The Person
Behind The
Pattern.
For more than thirty years, Daniel Bobroff has worked at the edge of emerging markets, helping define categories before they become mainstream.
He has built businesses across digital advertising, interactive entertainment, retail innovation and artificial intelligence, repeatedly working where technology, customer behaviour and commercial opportunity begin to collide.
Today he works with founders, investors and leadership teams who need sharper category thinking, stronger commercial storytelling and practical momentum before the market catches up.
How Daniel Helps
THE PERSON
BEHIND THE
PATTERN.
For more than thirty years, Daniel Bobroff has worked at the edge of emerging markets, helping define categories before they become mainstream.
He has built businesses across digital advertising, interactive entertainment, retail innovation and artificial intelligence, repeatedly working where technology, customer behaviour and commercial opportunity begin to collide.
Today he works with founders, investors and leadership teams who need sharper category thinking, stronger commercial storytelling and practical momentum before the market catches up.
HOW DANIEL HELPS
FIELD NOTES.
Courses, playbooks, downloads and founder notes for people building before the market becomes obvious.
What You
Will Get
FIELD
NOTES.
Courses, playbooks, downloads and founder notes for people building before the market becomes obvious.
WHAT YOU
WILL GET
BUILDING SOMETHING
INTERESTING?
If you are building before the market has caught up, let's have a conversation.
Start A Conversation
BUILDING
SOMETHING
INTERESTING?
If you are building before the market has caught up, let's have a conversation.
Start A Conversation